Radio Interview Transcripts

MorePhotos Radio - Beth Forester discusses upcoming WPPI seminar
with

 

ANNOUNCER:  Welcome to the More Photos’ Radio Photography Spotlight brought to you by Morephotos.com helping professional photographers with all their internet needs world wide. Also brought to you by Labimages.com. Finally, an e-commerce solution for professional photo labs that makes sense. Now here’s your host, Damien Allen. 
 
DAMIEN: Good afternoon and welcome to More Photos Radio. My name is Damien Allen. Today on the telephone with us we have award winning photographer, Beth Forester. Beth is the owner and operator of Forester Photography, a studio in the small town of Madison, West Virginia. She is a graduate of Center College of Kentucky and is currently serving as a board member for the Professional Photographers of West Virginia. She is also a member of the Professional Photographers of America where she holds the degree of Master of Photography. Good afternoon and welcome to the program, Beth.
 
BETH: Thanks. Thanks for having me.
 
DAMIEN: It’s a pleasure to have you here. You’re going to be speaking at the upcoming conference at WPPI in Las Vegas.  Could you tell us a little bit about the topic you’re going to be discussing?
 
BETH: I’m going to be talking primarily about senior portraits with a little bit of marketing and mayhem. How to get seniors. How at attract seniors. How to market to them and how to cause a little mayhem. Make them scramble to get appointments from a true studio.
 
DAMIEN:  What day and times will your class be held during the conference?
 
BETH: My class is going to be on Monday, March 8th from 3:30 to 5:30 in room 318 at the MGM.
 
DAMIEN: What message do you hope to bring to your class?
 
BETH: I’m going to talk a lot about word of mouth marketing and a little bit about the book the Purple Cow and how to bring the purple to your studio…really make yourself stand out. I think when you’re dealing with seniors they are always looking for the new thing, the edgy thing, you know, whatever is current at the time. And with word of mouth marketing and creating a buzz in your area about your studio is really the way to reach the high school seniors market. So I’m really going to focus a lot on that. It also has to do with sales. Everything I do in my senior business is all about marketing. So every time I sell something; every time I talk to someone; every time I shoot someone it’s still all about marketing, because to me that’s what you have to do to keep those seniors coming around and keep them scrambling for appointments. I have people right now that are trying to book their appointments 3 years in advance for their senior portraits, and that’s what I’m talking about creating mayhem through marketing.
 
DAMIEN: Wow. How long have you been associated with WPPI and how did you get involved?
 
BETH: I’ve been associated with WPPI for many years now. Actually when I first started photography I joined the professional organizations like PPA and WPPI right away, because started going to classes myself and trying to learn about my trade and be a better business person as a photographer. I first started competing in WPPI competitions in the 8x10 competitions. I submitted some entries and I won a couple of times and that’s what started my relationship as far as teaching and doing some articles for Range Finder and speaking for WPPI. 
 
DAMIEN: Where is your studio located?
 
BETH: It’s located in Madison, West Virginia. It’s a really tiny little coal mining town in West Virginia. One of the things that I do talk about in my program is in times of a recession my area in West Virginia has been in the recession ever since I’ve been alive so I’ve operated my business in a recession for the 15 years I’ve been in business. So I do know a little bit about operating in times of recession, and that’s why my senior market is very successful because it’s a once in a lifetime thing. People don’t really cut back on it, because they only get to do it once.
 
DAMIEN: You’ve been a photographer for 15 years now; what are the specialties of Beth Forester Photography?
 
BETH: I specialize in seniors. I do a lot of babies and children and families, a little bit of commercial work, but I like doing the senior portraits best. I feel like I relate to that age group better and again it was where I found I was most successful in a down economic turn in my area. So I focused a lot in on that area. I’m a perfectionist, and I think most of the kids in my area, and what they come in and expect from me when they are having their appointment is I’ve never seen anybody’s pictures that you’ve done that are bad. And motto on that is well those all get thrown away; you never see them. So I do work really hard. I put a lot of effort, and I work really hard on everyone’s images as far as re-touching and color correcting and I’m really, really particular, and I think that that they can see that difference in my work.
 
DAMIEN: We’ve looked at the website and there are some amazing samples of your work up there.  It’s very impressive. How did you get started in photography?
 
BETH: Well thank you very much. First of all I appreciate the kind words about my work. As far as getting started that’s an interesting story. I find that a lot of people now are starting into the business. I started when it was a hobby for me. I had a small child. I was taking her picture. I got into black and white film photography. So I did shoot film for many years before I went digital, and I just started a part time home business out of my home and in the next thing you know I’ve moved twice; two locations and I’m actually now renovating an old bank building that was built at the turn of the century. It’s a 4500 sq. ft. facility. So I’m in a really big project right now moving the studio to this new location.
 
DAMIEN: Could you share your contact and website information with the audience please, Beth?
 
BETH: My website can be viewed at www.foresterphoto.com and the phone number to the studio is (304) 369-1443.
 
DAMIEN: Thank you very much for talking with us today, Beth. 
 
BETH: Thank you so much.
 
DAMIEN: We encourage all our listeners to attend Beth Forester’s workshop at WPPI and you can also check out her artwork and photography at www.foresterphoto.com . We hope to see you at the WPPI conference held in Las Vegas, Nevada, March 4th – 11th. You are listening to More Photos Radio. I am Damien Allen. Everybody have a great afternoon.
 
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