Radio Interview Transcripts

MorePhotos Radio -Colleen Gonsar for ImagingUSA
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ANNOUNCER:  Welcome to the More Photos’ Radio Photography Spotlight brought to you by Morephotos.com helping professional photographers with all their internet needs world wide. Also brought to you by Labimages.com. Finally, an e-commerce solution for professional photo labs that makes sense. Now here’s your host, Damien Allen. 
 
DAMIEN: Good morning and welcome to More Photos Radio. My name is Damien Allen. Today joining me on the telephone is Colleen Gonsar of Colleen and Company in Halifax and Mechanicsburg, Pennsylvania. Good morning, Colleen, and welcome to the program.
 
COLLEEN: Good morning.
 
DAMIEN: I hear you will be speaking at the upcoming conference at Imaging USA with several workshops. Could you tell us a little about the topics that you are going to be covering?
 
COLLEEN: Our class is actually split up into 3 different parts, in 3 different 4 hour segments, and we’re going to do about a complete for senior business. So it’s a complete aspect of it. So the first part is going to be marketing and how you get the seniors. The second part is going to be how to actually photograph seniors and the third part is going to be how to sell to the seniors and some post production work flow.
 
DAMIEN: What day and times will your class be held during the conference?
 
COLLEEN: It is pre-convention so it is going to be a day and a half before the convention actually starts. 
 
DAMIEN: How did you get started with Imaging USA?
 
COLLEEN: I’ve been a member of PPA forever. I’ve been in business 20 years, and I’ve been a member like the whole entire time, but we were asked to speak with my partner here, his name is Darty Hines, and we were both asked to speak about 5 years ago. We did a main stage program for an hour and a half back in the ice storm at San Antonio, and after that we have done a couple different programs, short ones. Last year we also did a pre-convention and that’s pretty much how we got involved with them.
 
DAMIEN: What do you hope the participants of your workshops will take away at the end of the day?
 
COLLEEN: We are very, very practical shooters. We want to tell everybody how to be more efficient when they are shooting. My biggest thing is think about your dollar per hour. I think a lot of times photographers waste a lot of time and their energy and effort into a product that they don’t get enough dollars for so your dollar per hour is really low. Then they wonder why they don’t make any money. And Darty speaks a lot on marketing, and he really is a very excellent marketer and even the people who spend their marketing dollars needlessly: So he is really tight on the marketing and how to get good results with the amount of effort you put into it.
 
DAMIEN: Now I spent some time perusing your website, and there are some absolutely awesome photography on there. The senior photography really, really pops. I looked at some of the couple’s galleries and stuff like that. What do you believe contributes to your success as a photographer?
 
COLLEEN: We constantly are doing continuing education ourselves. We travel a lot; we do speak a lot, but every place we go, we sit in on programs, and we listen and learn also. And I know this sounds kind of funny, but I truly believe that it is challenging yourself to be better every day. You know, when a person walks through the door, we have to remember that for a high school senior this is like one of the most important milestones, and we need to treat each person like it is their important time. It doesn’t matter what’s going on in our lives or how busy we are, but we really do have to take time to truly care about the client.
 
DAMIEN: Now you have studios in Halifax and Mechanicsburg, Pennsylvania. Can you share a few tips on how to create better studio environments? You have two so I am assuming that business is doing well.
 
COLLEEN: Yes, business is actually very good even in this slow economy. In our camera rooms and digital areas and post-production areas, we are all about just being very work-flow minded. We really don’t like to work to hard to be honest, and we want to be efficient. So all of our studios are basically laid out for efficiency in mind. I think if you’re not efficient and effective, it will really show, so you really have to have pride in your work and in your studio. It’s all about the atmosphere that we project our clients and it all starts with how they see it when they walk through the front door.
 
DAMIEN: What will be new for Colleen and Company Photography in 2010? Are you going to be doing any other workshops and conferences? Do you have other projects that are coming up?
 
COLLEEN: Well as far as the business what’s new for us; we have really had great success the last couple of years so we are just going to stay on our game with our current marketing. I figure if it’s not broke; don’t change it. We are in the current right now of laying out our entire marketing calendar for 2010 which would be all of our family and children specials; any promotions that we will be running. We actually have these on the calendar right now up until December 31, 2010, so that is the one thing our studio is very good at is organization and keeping on task. As far as workshops; yes, we’re going to be speaking at the Pro Photox Convention in Arizona, at TCPPA in Minnesota. Our own studio we have our own workshop at Colleen and Company. You can see more about that on the web and also Darty and I have started a new convention called Sync and you can find more out about that under www.SyncSeniors.com. It is a convention that is held in Florida in January, and it’s all about high school seniors and a little bit of youth thrown in and is really about a lot of our friends that speak there and really trying to embrace what we really believe in which is what I said is being affordable, being effective, being efficient. A lot of stuff and not a lot of fluff. That’s kind of what we like to joke about, and that’s what we truly believe in. That is what our program is filled with.
 
DAMIEN: Could you kindly share your website and contact information with the listening audience, please.
 
COLLEEN: Sure. Our website is www.colleenandco.com and our contact information would be on there. You can just contact us through that website.
 
DAMIEN: Thank you very much for joining us today, Colleen, and sharing this information about the upcoming conference at Imaging USA and your workshops. 
 
COLLEEN: Thank you very much. It was a pleasure.
 
DAMIEN: You have been listening to More Photos Radio. We encourage our listeners to attend Colleen and Company’s classes and to attend the Imaging USA Conference in beautiful Nashville, Tennessee, January 10th – 12th, 2010.   My name is Damien Allen. Everybody have a great afternoon.
 
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