Radio Interview Transcripts

MorePhotos Radio - Mark Garber and Jennifer Gillman for ImagingUSA and WPPI
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ANNOUNCER:  Welcome to the More Photos’ Radio Photography Spotlight brought to you by Morephotos.com helping professional photographers with all their internet needs world wide. Also brought to you by Labimages.com. Finally, an e-commerce solution for professional photo labs that makes sense. Now here’s your host, Damien Allen.  DAMIEN: Good morning and welcome to More Photos Radio. My name is Damien Allen and today with us on the telephone is Mark Garber and Jennifer Gillman. Good morning and welcome to the program folks.
 
MARK: Well Hello.
 
JENNIFER: Good morning.
 
DAMIEN: Now you folks are going to be speaking at the upcoming Imaging USA conference with a workshop called Creating the Red Hot Wedding Studio. Could you tell us what this is all about?
 
MARK: Sure. Basically what this is all about is in many ways to just create a buzz. A buzz in your town where everyone is talking about you. Not only the clients that the clients you are looking for, but even more importantly, kind of co-vendor marketing using other vendors in that same specific area to just mention your name, and I think that is one of the great keys is to get everybody in town throwing your name out to perspective brides. That’s kind of one of the keys that we are going to be talking about.
 
JENNIFER: I think one of the other things to chime in on that is that fact that a lot of the marketing that we talk about really produces high impact results, but without breaking the bank, and we are all especially in this economy very budget conscientious. We get a lot of awesome results in terms of expanding our client base, building a great brand, but we do all of that with essentially elbow grease instead of a huge marketing budget.
 
DAMIEN: What day and times will your workshop be held during the conference?
 
MARK: We are Tuesday 1 – 2:30.
 
DAMIEN: What do you hope the participants are going to take away at the end of the day when they have attended your workshop?
 
JENNIFER: I think the most important thing that we hope attendees pick up is the fact that you can build a very successful studio and a brand in your community without having to have a huge and expensive marketing campaign particularly using traditional advertising mediums like newspapers or other things like that that have traditionally been done in the past. We really believe you can truly create a great successful business and in fact ours has been growing and growing and has withstood several recessions now, and we do all of that with a essentially grass roots marketing that is very budget friendly again. So we’re all about creating high impact and really getting results from our marketing and not just kind of chalking up a marketing effort as well at least we got our name out there. We really want to have those results and we really want to do it without having to put $1,000 and $1,000 into those traditional marketing mediums. So that’s what we really hope attendees are going to take out from that is that you can grow a successful business and brand in your community without having to again break the bank.
 
DAMIEN: How did you get involved with Imaging USA?
 
MARK: Well about 20 years ago when I was just getting into photography, I knew and realized I needed help so we started going to our local organization, started going to the state organization, but then really expanded once we started going to PPA that’s where all the doors seemed to open up and just many things. Not only the programming they have there, but even a hidden gem is just the networking you can do with other photographers and some all for free time areas just getting together with people talking, asking them what’s the best promotion they have ever done, this is where so much untold knowledge can be gained. So, again, 20 years ago, got into PPA and again one of the best things we’ve ever done.
 
JENNIFER: It’s really the best form of continuing education a photographer can get. It’s priceless.
 
DAMIEN: I understand congratulations are in order. You are Ohio’s highest awarded portrait and wedding photographer. Could you give us some tips on what contributes to that type of success?
 
MARK: Well a couple I think keys to success and one of the keys is entering print competition. I will say, and there’s others that will say this with me, that entering print competition is the single most important thing you can do to constantly improve and elevate your photographic skills. For a golfer where the driving range and practice range are very important for photographers entering competition is our practice range to where we can now go out and expand our creativity, expand our excellence in photography through competition and that’s one of the best things again we have ever done. I think one of the other things I love to do, and it’s just a little bit of a mental exercise, but again I can make this as a tip for anybody who is listening, just simply whenever you are looking at photographs and one of my favorite resources is the loan collection book from PPA Loan Collection entries each year, but to look at those entries and just mentally do an exercise to where let’s say you are looking at a scenic or a illustrative photograph of a bride and a groom, just mentally to try to look at that scene and think about where else in that scene or that composition that bride and groom could be placed and even the body language or the posing that you might do, but these little exercises I think just absolutely make you a little bit sharper all the time on any job you are doing, but again those two things, enter competition would just be a hint that I could tell every photographer you will get better. It is a 100% guarantied. 
 
DAMIEN: What’s going to be new for Mark Garber Photography in 2010? Are you going to be doing any more workshops, are you attending any more conferences? Are there any new projects that you’re working on? 
 
JENNIFER: We will actually be at WPPI; we’re part of the business institute. In fact, we are the kick-off program for that. We will also be at several states through out the year including Massachusetts and Louisiana and as listeners log onto our blog we might even be promoting and doing a few in-studio workshops as well, but those dates will be published on the blog as we get closer. I think the biggest thing we are going to concentrate on in 2010 like probably everybody else is really focusing again on marketing and we always seem to do a really good job with that, but our number one goal and particularly in a recession since relationships are recession proof is really working to pursue better relationships with our clients and, again, other businesses or vendors that we network with. I think one of the biggest things for business owners to realize and to learn is that social networking is more than just blogging or being on Facebook or Twitter. Social networking really revolves around having good quality face time with people and that is where those great recession proof relationships are formed. So that’s a big focus for us in 2010 in terms of our business.
 
MARK: Yeah, and in this economic environment that we are in, we just realized and which we have always realized that marketing is the number one thing that a studio has to do. So we are just, again, always coming up with neat wonderful win/win situations that we can create with our co-vendors that we work with again to help each business work together to just have better years. We specialize in that; we are going to concentrate more on that than we ever have and again trying to constantly get away from the computer which kind of handcuffs people to their studio and do the most important thing and that’s getting out in the community and marketing. That’s our goal.
 
DAMIEN: Could you kindly share your website and contact information with the listening audience please.
 
JENNIFER: Yes, of course. The easiest way to reach us is through the website which is www.markgarber.com. We also on the MarkGarber.com you can see any of our portrait or wedding gallery, but there is also a special site just for photographers as well which has great resources and then in terms of contact information you’re always welcome to call the studio (937) 748-8445 or you can send us an email directly through the website, MarkGarber.com.
 
DAMIEN: Thank you very much for joining us today, Mark and Jennifer.
 
MARK: Thank you.
 
JENNIFER: Thanks for having us.
 
DAMIEN: We encourage our listeners to attend Mark and Jennifer’s workshop Creating the Red Hot Wedding Studio and to attend the Imaging USA Conference in beautiful Nashville, Tennessee, January 10th – 12th, 2010, and we’d like to say thank you to Fuji Film for sponsoring Mark Garber and Jennifer Gillman and we have been speaking with Mark Garber and Jennifer Gillman of Mark Garber Photography located in Springboro, Ohio, just north of Cincinnati. You have been listening to More Photos Radio. My name is Damien Allen. Everyone have a great afternoon.
 
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