Radio Interview Transcripts

MorePhotos Radio - Scott and Adina Hayne for ImagingUSA
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ANNOUNCER:  Welcome to the More Photos’ Radio Photography Spotlight brought to you by Morephotos.com helping professional photographers with all their internet needs world wide. Also brought to you by Labimages.com. Finally, an e-commerce solution for professional photo labs that makes sense. Now here’s your host, Damien Allen.  DAMIEN: Good morning and welcome to More Photos Radio. My name is Damien Allen. Today joining me on the telephone are Scott and Adina Hayne of Scott Hayne Photography in Norfolk, Virginia. Good afternoon and welcome to the program folks.
 
SCOTT: Hey good afternoon. How are you guys? Thanks for having us on.
 
ADINA: Absolutely.
 
DAMIEN: It’s a pleasure to have you and you guys are going to be speaking at the upcoming conference at Imaging USA about the One-Two Punch: Rocking Images, Social Networking Business Explosion. Could you tell us a little bit about the topic you will be covering at the convention?
 
SCOTT: You bet. We’re excited to be at Imaging this year. We were an attendee last year, and this year we get to speak and a lot of people ask us kind of how we got started so quickly. We have only been around for a couple of years, and we kind of distilled it down to kind of the One-Two Punch. Two different things that really helped us get to where we are so rapidly. We have determined that those two things were having rockin images; amazing images and also really working the social networking; social online networking angle which is where Adina which you’ll hear peak up here now and then. You’ll hear here chat about that end whereas I’ll mainly speak about the photographic side. That’s kind of what our little chat is about there. Our platform class at Imaging is about how we take our pictures and also how we market those images and get them in front of as many people as we possibly can and in as short amount of time as we can.
 
DAMIEN: What day and times will your class be held during the conference?
 
SCOTT: Our class is held on Tuesday from 3 – 4:30. That’s January 12th. We have a platform class; I believe they gave us a room that will hold about 800 people. So we have plenty of seats for people.
 
DAMIEN: What do you hope the participants of your class will take away at the end of it?
 
ADINA: I think the thing we would like people to take away from it is that with the formula that we have used; we can’t guarantee to work in everybody’s market, but it can be done. And just giving people tips of things to try and marketing tips that really are little or no monetary investment and getting your images in front of as many people as possible will really help your business to explode, and that’s what we really hope is that somebody will be able to take just a tidbit away to be able to do that in their own business. And of course, Scott will be sharing how he takes the images that he does and how to make them stand out in the market.
 
SCOTT: There are a lot of new photographers out there, and I think our seminar will speak to the younger photographer who is just starting out, and I know there is a ton of those out there. Because we can say we were where you are right now. We were sitting in your chairs two years ago doing the same thing you are; looking for information, trying to figure out how to get your business off the ground, and we’ve kind of solved that problem. So we can kind of relate to them on that level and also the veterans who have been in the industry for a while can also learn a lot from us, because in this economy and where they are at, a lot of people are struggling; having a difficult time transitioning to maybe edgier photography or incorporating these online social networking sites whether it’s Facebook or MySpace or blogging or Twittering. Whatever it may be; maybe they had a hard time grasping how to leverage that to make your business grow. So we can kind of apply everything we talk about to both spectrums of the photographic community.
 
DAMIEN: How long have you been photographers and how did you get started with Imaging USA?
 
SCOTT: Well we’ve only been photographers since 2007; actually our first year, but we only did a portion of that. Our actual first full year was 2008. So we’ve only been around just a couple of years and Imaging reached out to us and they wanted some new blood. They wanted some new ideas in their platform classes and they have really spun that as bringing on people who have new ideas and also bringing on people who have been doing it for a while. So they have a really nice blend among all their speakers of having new people like us and also bringing on people who are very experienced in the photographic industry, and we tend to be on the newer spectrum, obviously.
 
DAMIEN: Now I spent some time cruising your website, and I have to say there are some absolutely fabulous images up there. Some just awesome shots. What do you think your success is attributed to?
 
SCOTT: I think our success really is attributed to working as a team, together, as a husband and wife team, and I think that’s a little bit unique in the photographic industry. Being that we do work together as a team and also our whole family helps out as well. Our son, we have a 21 year old son that also shoots with us. So it’s a family type of atmosphere and the clients really pick up on that, and they really like it. Whether it’s a wedding or our senior photography, they just feel more comfortable I think with a husband/wife team, and I think that helps them out a lot; it kind of brings down a lot of barriers rather quickly.
 
ADINA: And I’m also a very relational person so I think I bring that to our business. We’ve really built a relationship with every one of our clients. Our clients are clients for life. If you interviewed any of them, that’s what they would tell you. And that has always been my goal, and I think us demonstrating that as a family working together as a team that we show we all have a good relationship and then building that relationship with our client has been a real key to our quick success that we have had.
 
DAMIEN: I find that in the 100s of interviews that we’ve done with photographers and people who work in the industry over the past 3 years, most of them say personality is 80% of their business. That you really need to get into the relationship with the client and get in with the customer and get what they are about and what they are looking for and it makes it a lot easier to do your job.
 
ADINA: Absolutely. I would say that is just spot on. You know another thing I would add is what we have discovered, not that we set out to do this, but our images are quite different than a lot, and I think that it’s very important that you stand out in the market in whatever way that is, and I’m sure Scott could add a little of that, but we have realized that our images do stand out and that if people want those images they have to come to us for them, and I think that’s been a big part of our success as well. Don’t you think?
 
SCOTT: Well you have to have some kind of uniqueness; some kind of quality to your images that people will identify with you. That they can only come to you to get that style, to get that look, whatever that style or look is, whether you are the black and white guy, or you’re the sepia guy, or you’re the panoramic guy. Just be something. Don’t just be like every other photographer out there and that is where the rockin images really come in. You have to have imagery that people can identify as you and that the only place they can get it is coming to you, and I think we’ve done that. Where we have really established very, very quickly a specific style that we’re recognized for and people are coming to us to get that style. They say, “I want that kind of picture. I want that shot, I want that lighting.” Whatever it may be. And it has really worked out well for us.
 
DAMIEN: What’s going to be new for Scott Hayne Photography in 2010? Are you going to be holding anymore workshops and conferences? Do you have new projects you are working on?
 
SCOTT: Oh absolutely. We are always starting up new workshops around the nation. You can go to our website www.norulesworkshop.com. You can see our schedule. We are just hopping all over the place. We do enjoy mentoring. We do enjoy teaching people. Imaging is a big part of that, and we just really are excited about that opportunity to be in front of so many people. But, yeah, we have photography tools, actions and pre-sets and textures that we have for photographers to use, but that’s a big part of our business in 2010 is going to be kind of working with other photographers and getting into the community there and helping them out. Kind of giving back, because we were taking a lot from them when we first started out. Learning a lot very, very quickly and picking up a lot of stuff at Imaging and other conferences, and we feel it’s our time to give back what we’ve learned, and we’re excited to do that. Of course, we’re still going to do our weddings. We’re going to be doing some senior photography as well, and we’re just looking at ramping that up in 2010 for sure.
 
DAMIEN: Could you kindly share your website and contact information for anyone who is looking for more information on the seminars and workshops you’re going to be providing in 2010 and anyone who is just interested in your style photography.
 
ADINA: Sure. Our photographic website is actually www.scotthaynephotography.com. Our senior work can be seen at www.theseniorexperience.com and our workshops can be found at www.norulesworkshop.com.
 
SCOTT: You can get a lot of information right there. Of course, you can always shoot us an email at info@scotthaynephotography.com. We’re happy to chat with photographers that may be struggling or maybe wanting to ramp up their photography a little bit or have some business tips. We’re happy to talk with you on the phone or you can certainly sign up for a workshop and really get some face time with us, and we do enjoy doing that as well.
 
DAMIEN: Well we’d like to thank you for talking to us today, Scott and Adina. 
 
SCOTT: Good deal. Thanks for having us. We have enjoyed it. And we really look forward to meeting everybody there at Imaging. We’re excited to be there and we know it’s going to be a busy, busy place there in Nashville, but we will hopefully be available for conversation and to meet and greet everybody there certainly on Tuesday when our class is.
 
DAMIEN: We would also like to thank H and H Color Lab who are the sponsors of Scott and Adina Hayne’s workshop this year. We have been speaking with Scott and Adina Hayne from Scott Hayne Photography of Norforlk, Virginia.   You have been listening to More Photos Radio. We encourage our listeners to attend Scott and Adina Hayne’s classes and to attend the Imaging USA Conference in beautiful Nashville, Tennessee, January 10th – 12th, 2010.   My name is Damien Allen. Everybody have a great afternoon.
 
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