Radio Interview Transcripts

MorePhotos Radio - Nathan Holritz for ImagingUSA


ANNOUNCER:  Welcome to the More Photos’ Radio Photography Spotlight brought to you by helping professional photographers with all their internet needs world wide. Also brought to you by Finally, an e-commerce solution for professional photo labs that makes sense. Now here’s your host, Damien Allen.  DAMIEN: Good morning and welcome to More Photos Radio. My name is Damien Allen and today on the phone with us we have Nathan Holritz of Holritz Photography in Chattanooga, Tennessee. Good morning and welcome to the program, Nathan.
NATHAN: Thanks so much for having me.
DAMIEN: It’s a pleasure to have you here, sir. You’re going to be speaking at the upcoming conference at Imaging USA with a workshop called Streamline Portrait and Wedding Post-Processing with LightRoom.  Could you please tell us what you’re going to be talking about?
NATHAN: Definitely. Well I’m really excited to have the opportunity to work with Adobe this year about what I think is the most incredible image processing software in the market right now which is LightRoom and we are right now in Version 2. We are going to be focusing on simplifying LightRoom for photographers. Many times photographers tend to over complicate their work flow and the software that they use so we’re going to do is simplify LightRoom a little bit, take it to the basics, some really key tools built into LightRoom to be able to process a portrait session in an hour or less, and of course those same tools and tricks and tips and imaging processing as well.
DAMIEN: What day and time will your workshop be held during the conference and where can the participants find you? 
NATHAN: The workshop is going to be on Sunday, January 10th from 6 – 730 pm. I don’t know that they have actually named a location for that particular class yet, but I’ll be around the conference, and you can look for me and ask any questions you might have.
DAMIEN: What do you hope your participants are going to take away at the end of the day from attending your workshop, Nathan?
NATHAN: Really I want to go back to the concept of simplicity. Many times photographers and business people in general tend to over complicate their work flow whether it is in office or in this case their image processing software. I want to help photographers learn to simplify their imaging processing workflow, learn how to get the job done quickly, efficiently, and move on to those things that are going to actually be pro-active for their business.
DAMIEN: How long have you been a photographer and how did you get started with Imaging USA?
NATHAN: My wife and I have been photographers for about 8 years or so now, and really our effort and getting involved with Imaging largely had to do with networking with other photographers. We’re big believers in the concept of networking and being connected in the industry, and so our first attempts at getting involved with imaging had to do with making sure we were staying connected in the industry.
DAMIEN: Now you started the Nathan Holritz studio with your wife, Amber. You’re considered an authority on the organization post-processing, and you are educating on this subject in the industry. How did you get started in all that. Key word here is availability. We’ve made ourselves available to the industry on topics of running a business and then of course, organization, creating efficient work flows, and then imaging processing as well. But I think the reason is availability is key if somebody such as a photographer or a vendor in the industry see that you are available and are willing to help, you’re going to draw those people to you. Our industry is really, really great in that there are so many people willing to share information with other photographers and we want to do that same thing, and so we took the information that we had learned from other photographers and shared that with the industry through individual one on one relationships as well as online forums and so forth. I also made myself available to Adobe as I was promoting their software, and said, “Hey, I want to promote your software, this is incredible stuff and if you need me, if you need my help in getting the word out about LightRoom, I’m available.” And that resulted in a relationship that has now led me to speak at PPA and Imaging.
DAMIEN: Could you share one or two tips on how to become a more efficient and effective photographer?
NATHAN: Definitely. First of all when we are dealing with the topic of efficiency, I want to go back to simplicity again. Today’s photographers, new photographers rather, over complicate photography as they are getting started. They get caught up in technical details and having all the right equipment and while those things are important to a certain extent, many times a business can be gotten off the ground with just the basic information and basic equipment. So I would say keep things as simple as possible and when it comes to effective photography I would say probably the most important concept to learn right after that is the concept of light or awareness of light and you can do that with viewing movies, watching how light is used in movies, picking it up as you go day to day just looking for light and being aware of light. That will make you a so much better photographer in the long run if you develop that awareness of light.
DAMIEN: What’s going to be new for Nathan Holritz Photography in 2010? Are you going to be attending other workshops and conferences and is there any new projects coming up for the studio?
NATHAN: My wife and I are regularly involved in conferences and doing presentations on LightRoom workflow and my wife is also involved in doing presentations on lifestyle, family and baby photography, but at this point we don’t have any particular workshops lined up outside of Imaging, but we will be launching a new company called Photographer’s Edit which is going to be a consumer version of editing photography. We are going to be personal imaging processor for consumer photographers out there. So that’s going to be a real exciting project that we will be launching here soon. We’re going to be taking Photographer’s Edit to the international market, the UK as well as Australia. So we’re going to be busy with those things as well as continuing to build up our photography business.
DAMIEN: Could you kindly share your website and contact information with the listening audience, Nathan.
NATHAN: Definitely. You can see our photography website and blog at and can also go to Photographer’s Edit at You can reach me at or
DAMIEN: Thank you for joining us today, Nathan, and discussing what’s going on with your workshop at Imaging USA. It’s been a pleasure to have you on the show.
NATHAN: Thank you very much, Damien. 
DAMIEN: We encourage our listeners to attend Nathan Holritz’s class and to attend the Imaging USA Conference in Nashville, Tennessee, January 10th – 12th, 2010.   We’d also like to thank Adobe who is Nathan’s sponsor for Imaging USA Conference. You’ve been listening to More Photos Radio. My name is Damien Allen.  Everybody have a great afternoon.
ANNOUNCER: This net cast is powered by optimizing your brand and web presence world wide. be heard, be seen, be found.