Radio Interview Transcripts

MorePhotos Radio - Dustin Meyer for WPPI
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ANNOUNCER:  Welcome to the More Photos’ Radio Photography Spotlight brought to you by Morephotos.com helping professional photographers with all of their internet needs world wide. Also brought to you by Labimages.com. Finally, an e-commerce solution for professional photo labs that makes sense. Now here’s your host, Damien Allen.  DAMIEN: Good afternoon and welcome to More Photos Radio. My name is Damien Allen and today with me on the telephone is Dustin Meyer of Dustin Meyer Photography located in Austin, Texas. Good afternoon and welcome to More Photos Radio, Dustin.
 
DUSTIN: Thanks for having me.
 
DAMIEN: It’s a pleasure to have you here today, sir. You’re going to be speaking at the upcoming WPPI Conference with a class called “Go Where Your Clients Are". Could you tell us a little bit about what this class is about other than the obvious? 
 
DUSTIN: Well as most people have noticed there’s a lot of online marketing especially in the photography realm has migrated towards social media, and as we all know, a lot of our clients are spending more time on Facebook as well as on Twitter and other social media sites and blogs and so the idea of this class is to instruct people on how to make better use of their time and to be more effective with it as far as marketing to those clients on those different areas whether it be Facebook, Twitter and so forth.
 
DAMIEN: Now you’re reported to be "Hailed as a guru of Facebook, Twitter and blogging."   How do you feel social networking impact the business of photography?
 
DUSTIN: I think they go hand in hand with each other, because I personally believe that social media is exactly what they say it is. It’s social and one of the best ways we as photographers have to market our studios is through social marketing, not necessarily through media, but by having our clients talk about us, about sharing their experiences with each other that they had with our studios, sharing our images with each other that we were able to capture for them, and what better way to do that than to allow them to display the images they got from us on a site say like Flicker or Facebook or for them to refer their friends back to our blog or to tweet about it on Twitter.
 
DAMIEN: Could you share one or two tips on how to how to reach your ideal client and how to build a more profitable studio?
 
DUSTIN: Absolutely. I think one of the best ways depending on who you are trying to market to is to step back and think about where these people are going to be looking for photographers when it comes to that time for them to make a decision. I think with families and with seniors, Facebook is a much better option to those markets, because people are…it’s more of a personal thing when it comes to senior portraits and with families that they can share with each other or other family members or with their best friends at school, plus as most people know, almost every high school senior in America has a Facebook account and they are always talking to each other, tagging each other in photos and if anything they are some of the best people as far as virally marketing our images for us. On the other hand, brides are going around and sort of seeking out the information they need to piece together one of the most important days of their lives. They are going to different blogs looking for style, looking for flower ideas, for cakes, for venues, and so they are actually going to seek out the information rather than having it just kind of floating around in the environment where they may be hanging out. So say you have a bride who is on her lunch break, and she only has 45 minutes to find all the information she needs to book her wedding, she is going to start going to blogs. She isn’t going to waste her time on Facebook and get caught up socializing with her friends, because she is in a mode to find the information she needs to get the best stuff for her wedding.
 
DAMIEN: What day and time will your class be held during the conference?
 
DUSTIN: The class itself will be held on March 10th which is a Wednesday, and it starts at 11:30 and goes until 1:00 at the MGM in one of the studio rooms, and it’s basically going to be a condensed 2 hour class where we get really intensive on how to actually build the best strategy for each participant in the classroom.
 
DAMIEN: How long have you been a photographer, Dustin, and how did you get started with the WPPI?
 
DUSTIN: Well I got my degree in photography in 2002 and immediately went into shooting weddings by working with other studios, and about 4 years ago, I started my own studio and when it came to just sort of getting my name out there, I was always looking for ways even though I was on a tight budget whether than just doing straight up advertising and trying to find more creative ways to get people to become aware of my studio, and with WPPI I started attending that convention about three years ago. I had gone to other conventions, WPPI, and a couple of local conventions as well, but I had a few friends of mine here in the Austin area who highly recommended that I go to WPPI, and of course, after going I learned so much, I just became so enlightened by attending the convention that I wanted to become more involved so when they sent out their bids for next year’s speakers, I kind of threw my idea out there, and low and behold they picked it.
 
DAMIEN: What going to be new for Dustin Meyer Photography in 2010? Are there any other workshops and conferences you’re going to be attending or putting on? Are there any new projects for the studio?
 
DUSTIN: Definitely. We are going to be lining up a whole line of workshops for the year 2010. In fact, our first one will be in the Houston area on February 11th, and you can see more information about that on our workshops page on the website, and I found that I have a lot bigger passion for helping other photographers who may be feeling frustrated about generating more awareness about their studios and just sharing with them the way I found out how to generate more awareness about my studio and show them how to do it more effectively.
 
DAMIEN: Speaking of the website, Dustin, could you kindly share your website and contact information with the listening audience?
 
DUSTIN: It’s www.dustinmeyer.com and you can reach me directly… dustin@dustinmeyer.com and all of our workshop information is listed in the photographer’s section when you first come to the landing page, and it will have any updates on any upcoming workshops that we have. Plus you can also join us on Facebook. It’s just FAcebook.com/dustinmeyer and as always you can follow me on Twitter at Dustin Meyer.
 
DAMIEN: Well we’d like to thank Dustin’s sponsors, Canvas Press, Collages.net, and Impact Photo, and thank you, Dustin, for joining us today and sharing your information about your upcoming class at WPPI.
 
DUSTIN: Thanks for having me.
 
DAMIEN: We encourage our listeners to attend Dustin Meyer’s classes at WPPI and to attend the WPPI Conference in beautiful Las Vegas, Nevada, March 4th – 11th, 2010.   This is More Photos Radio. My name is Damien Allen. Everybody have a great afternoon.
 
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