Radio Interview Transcripts

What is MorePhotos? Getting Started in Photography
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ANNOUNCER:  Welcome to the More Photos Radio Photography Spotlight brought to you by Morephotos.com, the online solution provider for people getting started in Photography. Wondering how to start a photography business?  Then listen up!  Now here is your host, Damien Allen.  DAMIEN: Good morning and welcome to More Photos Radio. My name is Damien Allen, and joining me today on the telephone is Zack Wessels of More Photos. Good morning, Zack, welcome to the program.
 
ZACK: Hey, good morning, Damien. Thanks for having me.
 
DAMIEN: It’s a pleasure to have you today, sir. How long have you been with the company, and what is your position with More Photos, Zack?
 
ZACK: I’ve been with the company since I graduated at the University of Iowa in 06 so about 4 years now, and I’ve been doing sales and marketing for the company. I’m doing a lot of trade shows; traveling all around; talking to customers, and seeing how we can make our product better for them.
 
DAMIEN: What type of photography uses the services at More Photos?
 
ZACK: We mainly focus towards events photographers. So weddings, portraits, sports, anything that deals with taking somebody’s photo and selling it back to them. We do have a handful of fine art and nature photographers, but our system is really geared toward the more active portrait, wedding, sports, bar mitzvahs, parties, that kind of stuff.
 
DAMIEN: How can a photographer determine when it’s time to get help by using More Photos?
 
ZACK: Really from the beginning and the reason is because it is such a powerful marketing tool. If you are starting a photography business, the number one thing is to get your name out there, get your branding out there, get your examples of your work and the easiest, fastest, and best way to do that is via the internet and it’s important to post every single job even if it’s a pro-bono, you know, you shot the neighbor’s portraits, and then you did their kids, and then your other neighbors and your co-workers, and it’s important to post every single event online, because when  they show their friends and their families and their relatives, all of a sudden all of those people now know about you and know what kind of photography you shoot, and they know your style. So even if you’re going to give them a CD of high res images and just give it to them, it’s still really important to post them on the website and encourage your customers to share that.
 
DAMIEN: When a potential new client comes to MorePhotos what do you do to help them with the process of setting up their business?
 
ZACK: Basically we listen to what types of photography they shoot and what they’re needs are. So if they need a template website or if they don’t have a website or their website is getting outdated, we have some very high end websites, flash and html. Our newer websites have automatic IPhone detection, you know, fully IPhone and SmartPhone friendly. So there are top of the line websites available to our photographers if they need them, and if they don’t if maybe they just built a custom website, and they are in love with it, then we’ll integrate our shopping cart to their existing website. We’ll do that as seamlessly as possible, and that way we are only branding the photographer’s name which is just critical, because when they post their images online, we want their customers to know that they are the photographer. That Joe Photography is the photographer and not More Photos.
 
DAMIEN: What are services MorePhotos provides that are not found in other Photography sites, Zack?
 
ZACK: The biggest thing we do, Damien, is customization. Going back to the point that I just went over, we’re only branding the photographer’s name. That’s huge. Another thing is we don’t charge commission on sales made online and that just encourages them to make as many sales as possible. We don’t want them to make the client call up the photographer and place the order online to forego a 15 – 18% sales commission, because we just don’t charge commission. The other thing is integration with other software just to make their life easier. We are integrated with Quickbooks, a lot of the school software we are integrated with like Photolinks, Successware, Drums so there is just a lot of different ways to make their life easier. When they want to fulfill an order all they have to do is open up our software, click on that order and click fulfill, and our software will automatically send high res images along with the order information to one of our integrated vendors, and that is just an option. They could print the images themselves, or they could use a local lab down the street. We don’t really back them into any corners. So they are really up to themselves.
 
DAMIEN: What is the best tip you can tell MorePhotos customers to get them started, Zack?
 
ZACK: Start right away. It’s so important to have a website and we’re going to do a few things to kind of coach you along the website development and it’s the business we’re in; it’s what we know best and as far as getting contact information right on the home page, as far as having your site in flash and html. It’s really important to have your site in html and there are a lot of things we are going to do to help you off, and like I said, get you started right away, take full advantage of our free walk thrus, our free tech support, and we’re going to get you started. There are a lot of different features to the system and a lot of different options, and that’s why we do a walk through with all of our new customers just to make sure they get off to a great start.
 
DAMIEN: Are there any new hot feature or new products at MorePhotos right now, Zack?
 
ZACK: Yeah, the latest templates that we released which included that IPhone Auto IPhone detection, obviously SmartPhone friendly, the dual sites so your site is in html and flash at the same time which gives you that WOW factor of the flash, but at the same time it gives you the search engine optimization and the dial-up friendly. There are a lot of positive things with html as well. So you are getting the best of both worlds. Our latest release of websites is just off the charts. People have been signing up for them left and right, and we have a couple of more exciting things coming down the pipeline really, really soon. We’re going to have a new image uploader that is going to save, especially our biggest sports photographers lots of time and our school photographers just loads and loads of time. We’re really excited about the latest releases and the ones that are right around the corner.
 
DAMIEN: How can folks get a hold of you? What’s the website and contact information, Zack?
 
ZACK: Well they can always go to Morephotos.com, so www.morephotos.com and to get ahold of me just dial me up any time. My number is (231) 932-0855, extension 25, or they can email me zack@morephotos.com. We’ll get them going either way. Give them more information and see if this is the right solution for them, and I look forward to talking to everybody.
 
DAMIEN: We thank you very much for joining us today, Zack, and explaining More Photos to the listening audience.
 
ZACK: Hey, no problem, Damien, any time.
 
DAMIEN: You have been listening to More Photos Radio. My name is Damien Allen. Everyone have a great afternoon.
 
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